Welcome To Southeast Investments

You have an innovative product? You need funding, guidance, and support to get it through production and onto the market? Let us help you.

What we do

We provide early-stage
investments in startups
aiming at bringing innovative
electro-mechanical products
to market.

We provide funds to help bridge the gap between the R&D phase (building prototypes) and the sale of the first mass production run. Entrepreneurs consistently under-estimate the amount of work and the time needed to get through this difficult phase.

Our expertise lies in development and manufacturing in China and Vietnam, so we focus on projects that go down that route.

What we look for in a project

Product Design

A hardware product design that, in our opinion, has the potential to be successful on a market we can understand (consumer or B2B)

Market Needs

A good understanding of the market needs & wants (with a minimum of market research, understanding of use cases…)

Marketing & Sales

Significant attention paid to the marketing & sales side of the business, while still in the design & development phases

Traction

Some evidence of traction from target customers. A classic example is a successful Kickstarter campaign

Precautionary Measures

A willingness to take the typical precautionary measures (e.g. proper shareholder agreement with vesting terms, trademark registration in China, etc.) when the time comes for them

Financial Forecasting

A basic financial forecasting model in Excel that makes sense. No need for a full business plan

The value we bring

Our principals have decades of experience in R&D (electronic and mechanical products), new product introduction, compliance testing & certifications, China manufacturing, supply chain management, and quality assurance.

We assist you with high-level reviews and suggestions on the design, the technology, and the prototypes, as well as support for strategic direction (how to avoid IP leakages, how to structure the supply chain, etc.).

We open our vast network of vetted partners to you: manufacturers and component suppliers (Chinese or foreign-owned), designers and engineers, auditors, compliance and reliability labs, and so on.